The end of the year is the perfect time to pause and take stock of where you’ve been, and where you’re headed. But reflecting on what’s worked and what hasn’t can be both exciting and overwhelming.
In this episode of Automate Your Agency, Alane Boyd and Micah Johnson get real about their 2024 wins, lessons learned, and the changes they’re making to set up for even bigger success. They’ll share what helped them grow and the mistakes they’re leaving behind.
Tune in as they perform a live retrospective where they discuss:
🔹 Why content marketing became their secret weapon
🔹 How free tools boosted engagement and leads
🔹 The surprising value of starting a podcast
🔹 Lessons from speaking engagements and why clear messaging matters
Speaking of free tools -- they even talk about one of their latest creations: The Hiring Manager Toolkit—a tool designed to help you streamline your hiring process. It's chocked full of AI supported automation that creates job posts, interview questions, assessments and more for any role you want to hire for. Don’t miss it!
If you’re ready to reflect on your own wins and walk into the new year with a game plan, this episode is packed with inspiration and actionable tips to help you get there.
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The "Automate Your Agency" podcast dives into the transformative journey of Alane and Micah as they dissect their 2024 experiences. The focus is on modern marketing techniques, strategic partnerships, and the vital role of consistent branding. From triumphs in content marketing to the necessity of adapting to industry demands, they share invaluable insights for agencies eager to maximize efficiency and growth. As we unravel the themes embedded within their discussion, it becomes evident that these strategies offer a roadmap for businesses looking to thrive in an ever-evolving landscape.
Content marketing stands out as a vital driver for modern businesses craving prominence and connection with their audiences. Micah admits his initial hesitation, confessing, “I hated the idea of spending time on content marketing for something I couldn't directly attribute to sales.” However, upon diving headfirst into the journey, the duo discovered its unparalleled influence on their business metrics. “It worked. It was awesome,” Micah fondly recalls, marking content marketing as a core success in 2024.
The commitment to providing valuable content not only fostered credibility but also captured organic leads, a revelation reinforced by Alane who eagerly remarks on the effectiveness of changing their mindset. From creating engaging podcasts to informative speaking engagements, their embrace of content-driven strategies became a cornerstone for 2024’s success. This transition showcases an ongoing evolution from impatience with indirect outcomes to a long-term investment approach, emphasizing the critical role content marketing plays in strengthening agency-client relationships and lead generation.
A crucial pivot this year was realizing the limitations of one-time project sales and shifting towards sustained client partnerships. Alane highlights this transformation: “A lot of things aren't just a one-time thing. It's more of a strategic partnership where we're really helping evolve your company.” This insight touches on the broader necessity for businesses to reassess the nature of client relationships to foster true scalability and growth.
Their experience revealed that clients often required more than immediate solutions; they needed ongoing consultancy and iterative improvements, ensuring that systems and strategies aligned with their evolving operations. This realization allowed Alane and Micah to better set client expectations and deliver robust, adaptable solutions that met long-term needs. The strategic shift not only increased client satisfaction but also enhanced business stability and predictability, emphasizing the benefits of nurturing deep-rooted collaborations.
A compelling lesson from 2024 is the valorization of cohesive branding. As Micah observes, despite possessing strong use cases and demos, “We just got to [refining our message and unifying our brand] too late in the year.” This insight reveals the profound effect consistent branding has on client engagement, clarity, and market positioning.
Through a late yet significant rebranding under the unified banner of “Biggest Goal,” they consolidated fragmented brand identities into a singular, resonant narrative. This overhaul equipped their teams to initiate calls with prospects confidently and align messaging across all platforms. This alignment facilitated seamless communication, ensuring that prospective clients received a clear, focused message that accurately represented their offerings’ breadth. The broader implications suggest that synchronized branding and messaging are not mere exercises in aesthetics but pivotal components of strategic business planning that enhance overall market coherence and business strategy.
Steering far from stumbling blocks of the past, Alane and Micah continue to refine their business processes. From scaling successful marketing ventures to embracing dynamic client relationships, they understand the critical importance of adapting and optimizing strategies. The journey forward is marked by a commitment to growing their brand’s presence and influence through the careful cultivation of insights revealed this year. By leveraging these lessons, businesses can anticipate a promising trajectory characterized by resilience, innovation, and sustained growth in an ever-evolving marketplace.
Alane Boyd is a serial entrepreneur, passionate leader and a high growth founder (2x SaaS Exit and published author 3x). She is an Enneagram 3 with a Driver leadership style. She a visionary that believes in impact-driven, result-oriented leadership. Her skillsets focus on operations, sales, marketing, and technical skills. Alane has been featured and spoken at major events, including SXSW, Entrepreneur, Huffpost, and Goldman Sachs.
Micah Johnson is a serial entrepreneur, advisor, and support-driven leader (3x successful exits). He has successfully scaled businesses (and failed a couple of others along the way, for good measure). Micah is skilled at translating business requirements into requirements a technical team will understand while being able to provide clarity on design and the user experience. He is a visionary who can identify gaps in systems and markets and an implementor who can build and execute a plan to fill those gaps. His skills include operations, systems, automation, design, software development, and UI/UX design. Micah has worked with large billion-dollar brands and manufacturers, and has been featured in newspapers, business journals, and trade publications throughout the US.
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