As founders, it’s easy to feel the pressure to perfect every little detail before launching a new product or service. But sometimes, the best insights come from diving in and letting real demand shape what we build.

In this week's episode of Automate Your Agency, Alane Boyd and Micah Johnson share the power of “selling first.” They explore why putting an idea in front of customers early—before it’s even built—can reveal critical truths about product-market fit, saving you time, money, and probably a few headaches along the way.

Tune in as they discuss: 

🔹 The upsides (and challenges!) of selling without a finished product 

🔹 Avoiding the trap of “false positives” in client feedback 

🔹 Recognizing when to pivot based on early sales 

🔹 And much more!

If you’ve ever wrestled with when to bring an idea to market, this episode will give you practical insights and encouragement to “test the waters” with confidence.

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