Despite what we see in the media, business partnerships are almost never perfect. Individual perspectives and experiences can give way to conflict with the power to slowly dismantle your business. However, accepting and planning for conflict can help you leverage your differences in ways that can significantly improve your operations and ultimately strengthen your organization.
In this episode of Automate Your Agency, Alane and Micah unravel the myth of "effortlessly successful business partnerships" and shed light on the ongoing effort required to maintain a healthy, productive relationship. Tune-in as they dive deep into their personal experiences and share their innovative system to help manage conflicts and streamline decision-making to enable you and your organization to prioritize and execute efficiently. You do not want to miss this!
In the bustling world of business, the phrase "partnership" often carries a romanticized aura. However, as Micah and Alane highlight, the journey of a business partnership is riddled with complexities that require relentless effort and strategic conflict resolution. Their 14-year partnership shines a spotlight on the real challenges and rewards of navigating shared dreams and responsibilities in the business landscape.
"When people look at us from the outside... it looks like we got our shit together. But the reality is, being partners in business is extremely difficult."
The duo's candid discussion about the evolution of their partnership unearths some crucial insights. One significant theme is the importance of recognizing and embracing conflicts as a growth catalyst. Initially, Micah struggled with hiring, a skill that Alane pointed out needed refining. This differing perspective, although confrontational at first, led to more robust hiring practices.
"You sucked at hiring."
"I did. I absolutely did."
Their solution materialized through a system that allows both partners to bring their unique perspectives to the table, structured around a regular dialogue that fosters understanding and alignment. This collaborative atmosphere leverages each partner's strengths and compensates for their weaknesses, turning potential points of friction into opportunities for growth.
Micah and Alane's experience underscores the transformative power of context and prioritization in managing business operations. By implementing structured frameworks to communicate and process ideas, they have refined their methods to match their distinct thinking and working styles.
"We really had to pay attention to where our strengths and weaknesses were."
To navigate the barrage of ideas and tasks effectively, they crafted a two-pronged approach involving a form and a template. This approach enables them to categorize the type and urgency of each meeting request, creating a clear roadmap for actionable steps. According to Alane, specifying whether an idea is for brainstorming, requires a decision, or is purely informational significantly reduces conflict:
"So we built a system... the form creates structured data and the template in Google Docs gives us a place to answer questions."
This dual-layered system also mitigates the anxiety triggered by unstructured communication. Instead of bombarding each other with incessant Slack notifications, their form captures essential details and context, making interactions more efficient and focused. Regular Monday morning meetings then review these requests, prioritize them, and ensure that each task aligns with broader strategic goals.
The interplay of technology and strategic planning is a cornerstone of modern business efficiency. For Micah and Alane, leveraging tools like ClickUp and Google Docs has been instrumental in creating an organized and streamlined workflow. These tools transform how they manage tasks, delegate responsibilities, and maintain clarity.
"We created our form in ClickUp, so that way when it's submitted, it creates a task automatically."
Their system brings to light the importance of structured communication in a digital workspace. By automating task creation and centralizing all necessary documents, they have minimized the chaos that real-time messaging platforms can cause. The detailed yet succinct templates ensure that every proposal comes with the context needed for informed decision-making.
"This system works for any type of decision-making process... especially a CEO to a VP level."
This tech-driven method not only saves time but also prevents the misalignment of priorities—a common pitfall in business operations. The clarity offered by these tools allows both partners to focus on their roles without the constant shuffle of managing minor details, fostering a more productive and harmonious working relationship.
Micah's creative process, which involves getting ideas out and then refining them, finds its place through this structured approach. Meanwhile, Alane's methodical review and focused execution ensure that the best ideas are prioritized and implemented. This balance of ideation and execution exemplifies how technology can bridge different working styles, driving efficiency and innovation.
The collaboration between Micah and Alane offers invaluable insights into maintaining harmony and driving growth in business partnerships. Emphasizing conflict resolution, strategic prioritization, and leveraging technology, these practices are pivotal for any leadership or management team aiming to optimize their operations.
Their journey demonstrates how systems and tools can transform potential points of contention into stepping stones for success. Whether you're dealing with conflicts, prioritizing tasks, or looking to streamline your processes, these strategies provide a blueprint for efficiency and growth in your business.
As Micah and Alane continue to refine their partnership, their shared insights offer a roadmap for others navigating the complex yet rewarding terrain of business collaboration. By embracing conflict, understanding the importance of context, and harnessing technology, any business can elevate its operations and achieve greater success.
Alane Boyd is a serial entrepreneur, passionate leader and a high growth founder (2x SaaS Exit and published author 3x). She is an Enneagram 3 with a Driver leadership style. She a visionary that believes in impact-driven, result-oriented leadership. Her skillsets focus on operations, sales, marketing, and technical skills. Alane has been featured and spoken at major events, including SXSW, Entrepreneur, Huffpost, and Goldman Sachs.
Micah Johnson is a serial entrepreneur, advisor, and support-driven leader (3x successful exits). He has successfully scaled businesses (and failed a couple of others along the way, for good measure). Micah is skilled at translating business requirements into requirements a technical team will understand while being able to provide clarity on design and the user experience. He is a visionary who can identify gaps in systems and markets and an implementor who can build and execute a plan to fill those gaps. His skills include operations, systems, automation, design, software development, and UI/UX design. Micah has worked with large billion-dollar brands and manufacturers, and has been featured in newspapers, business journals, and trade publications throughout the US.
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